WHAT IS AUTHOR BRANDING?
And why do I have to learn about it? Like it or not, readers buy books based on their own interests and they buy authors based on the type of book an author creates. Most readers are usually not at all interested in publishers. Publishers don't have brands. Authors do. And in the social media age everyone has a brand for their online image. It's just the way of the world now and yeah it kinda sucks but it's also how writers are able to more directly connect with their audiences. As a born introvert, the internet is the perfect distance for me to do so. Don't get me wrong, I also love meeting people in person. But can only really handle a limited amount of that interaction before my batteries get drained. That's where the delightful internet comes in. WHAT'S MY BRAND? I fully blame the Next Level workshop I attended a few weeks ago through the Oregon SCBWI chapter specifically about author branding for putting this kernel in my head. This one in particular was led by Oanh Jordan of Tiny Triumph Co. I've attended workshops about author social media presence and author marketing but never specifically about "building an author brand." It's tough, as human beings, to step outside of ourselves and think "how am I a micro corporation and what is my brand?" We're not products, dammit. We're people! But also...an author is kind of a product. That sounds worse than it really is. And honestly, how does that sort of thought process feel authentic? The authenticity arrives when you start to ask yourself some simple questions. The first big one: what are your core values? How can you use those core values to guide your online presence and create content that will appeal to your audience? I had to really ask myself who my audience is and what I'm hoping to communicate to them. Not gonna lie, my current beta readers and my ideal reader ARE NOT teens. And that conflicts with the fact that the primary YA audience are, in fact, teens. At the SCBWI Great Critique, I was made VERY AWARE that teens will be reading my material (hopefully, at some point) and it's definitely given me something to chew on. I didn't create Metal Heart with a target audience in mind - just a really strong desire to dump a story out of my head onto the page. Most of my stories start out that way. I think that's pretty common for writers. But when you're revising it and getting it ready for the world, thinking about a target audience and what the story is saying to the world shouldn't be a shameful or embarrassing thing. It's the same with building a brand. The ultimate goal of a published author is to find and connect with an audience. Branding is literally the same thing, but on a regular basis. It's figuring out who you are, what you want to say, who you want to say it to, and then saying those things. QUESTIONS TO BUILD A BRAND As part of my Intro to Publishing course we read A People's Guide to Publishing by Joe Biel, founder and publisher of Portland, Oregon based Microcosm Publishing. It's a pretty engaging text so far, and I stumbled upon a personally useful passage pretty early on in the reading. Don't get me wrong. I'm not trying to start a publishing company. But as a self-publisher, I'm basically doing all the damn things a publisher would normally do, just by myself. And so this series of questions posed in the introduction, coupled with the recent author branding questions really hit home for me. I hope they will be useful for you too. THE QUESTIONS
ADDITIONAL QUESTIONS TO CONSIDER
THE CONCLUSION Every author seeking to be published, like it or not, is a small business. It's not enough to just do the creative thing. You gotta do the hustle thing too. You gotta have a website and social media presence and be actively involved in the writing community and engage your readers and your peers. You gotta think like a small business owner and you gotta think like a publisher AND you gotta write too. I'm not saying it's easy. Not at all. But I'm saying, some aspects of it will eventually get easier if you put a little thought into it. Of course, my brainstorm has led me to a natural conclusion: I need more teen beta readers. Any volunteers? ;)
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I'm pleased to announce I will be co-leading an Editing Seminar at the 2020 Write to Publish conference hosted by Ooligan Press and the Book Publishing program at Portland State University. My current position is Managing Editor at Ooligan Press and even though I only started my book editing journey in 2018 and have edited precisely 14 books total thus far, I've been editing my own personal manuscripts and been in marketing and communications and editing roles pretty much my entire life.
I'm very excited to share both my professional knowledge and my personal experience around the craft of editing, and hopefully inspire and inform writers to choose whatever style of editing is most appropriate for their manuscripts. And it's not just me filling the void. Des Hewson, the current Acquisitions Editor at Ooligan Press, and a former professional copyeditor will be co-leading this panel. Very hyped for them to share their experience when it comes to real world editing. The Write to Publish conference will take place on January 11, 2020 from 9am-5:30pm at the PSU Smith Student Union building and will feature a wide variety of panels specifically geared towards writers who are interested in being published through traditional means, as well as offering self-publishing tips and tools. The editing seminar will focus on teaching the basics of editing, will briefly review the editorial process at Ooligan Press, and will likely feature an editing exercise plus a brief Q&A session. The seminar will take place from 3:45-4:45. Conference registration is open now. We hope to see you there! |
AuthorMelinda Jasmine Crouchley, YA supernatural science fiction author and professional editor. Archives
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